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News
Virgin
Games Wins Best Gaming Affiliate Programme at
Affiliate Marketing Industry's a4uAwards 2008
Virgin
Games (www.virgingames.com)
today announced that it has won the title of 'Best
Gaming Affiliate Programme' at the affiliate marketing
industry's a4uAwards 2008 - the most prestigious
affiliate awards ceremony in the UK.
Sixteen
awards reflecting all areas of affiliate marketing
were announced in front of more than 400 industry
specialists at the Award ceremony on Thursday
5th June at the Sheraton Park Lane Hotel, London.
The
event was organised by the largest UK affiliate
community, the 24,000 member strong affiliates4u.com
(formerly the a4uforum), to reward excellence
and innovation of both affiliates and experienced
affiliate marketing marketers. The independent
judging panel, consisting of some of the most
experienced practitioners across the industry,
used a 200 points system to choose Virgin Games'
affiliate programme for its commercial impact,
creativeness and use of innovative tools for affiliates.
Virgin
Games was one of only four companies to be shortlisted
for the 'Gaming & Casino' Vertical category,
and fought off tough competition from other well-established
brands such as Jackpotjoy (awarded 'Highly Commended')
and Income Access.
Pierrick
Leveque, Head of Affiliates, Virgin Games, commented:
"We
are overjoyed to be recognised as the winner of
the 'Gaming & Casino' Vertical category at
the a4uAwards. We were up against some highly
reputable brands with well-established affiliate
program and are immensely proud to have been awarded
the top prize.
"For
our work to be recognised by the largest affiliate
community in the UK is an honour for Virgin Games,
and a testimony to the quality and commitment
of the affiliate partners we are working with.
As a team, we have gone from strength to strength
over the past two years, and we will continue
to work hard on our affiliates program to ensure
that our partners are provided for many years
to come with efficient customer service, a solid
reporting system and quality marketing tools."
Matthew
Wood, Organiser of the a4uAwards, commented:
"Virgin
Games were a very worthy winner. With such a big
brand to work with, they could easily rest on
their laurels, but this simply isn't the case.
They won due to their unquestionable success with
figures from the program: growth in both Affiliates
wanting to work with them; and the subsequent
registrations uplift. Both of which speak volumes."
The
Virgin Games' Affiliate program is run by Virgin
Games, a wholly owned subsidiary of Virgin.com
Ltd. Virgin Games Affiliates has been in operation
since 2005, and aims to offer affiliates the reporting
and marketing tools they need in order to promote
its services efficiently and effectively.
Sixteen
prestigious awards were awarded to reflect all
areas of affiliate marketing; nine Industry Awards,
including five Vertical Sector Categories, and
seven Publishers' and Community's Choice Awards.
For
more information on the winners at the a4uAwards,
please visit http://www.a4uawards.com.
Notes
to Editors:
About
Virgin Games
Virgin
Games (http://www.virgingames.com),
a subsidiary of Virgin.com Ltd, launched in June
2004 and has quickly established itself as one
of the leading gaming websites in the UK. Virgin
Games comprises four distinct offerings:
-
Virgin Casino, part of the Wagerworks network,
brings consumers classic casino offerings like
blackjack and roulette, as well as great feature
slots like Monopoly, Cluedo, Elvis Multi-strike
and the highly popular Mega-jackpots progressive
games, with a seeding value of 1,500,000
-
Virgin Poker, part of the Boss Media network,
offers a huge array of games and content for beginners
through to experienced pros - as well as the most
generous loyalty scheme in the industry
-
Virgin Bingo, part of the St Minver network, offers
cash prizes worth thousands of pounds in the progressive
jackpots, as well as featuring regular celebrity
guests in the Virgin chatroom
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